7 Powerful Ways to Promote Your BFCM Loyalty Program in 2025

Black Friday Cyber Monday (BFCM) is the biggest traffic spike your Shopify store will see all year. But while sales explode, so do acquisition costs—and every brand is battling for the same customers. The brands that truly win BFCM 2025 aren’t just focused on converting new shoppers; they are focused on bringing them back long after the weekend ends.

That’s where a well-promoted loyalty and rewards program becomes your most profitable retention engine.

Yet most Shopify merchants make one mistake:
They have a loyalty program… but I can barely promote it. If customers don’t see it, they won’t join it. And if they don’t join it, you lose the chance to re-engage them once BFCM ends.

This guide breaks down seven high-impact, actionable ways to promote your loyalty program during BFCM 2025, boost CLV, and turn discount shoppers into loyal repeat buyers.

Why Your Loyalty Program Needs Special Attention During BFCM 2025

BFCM shoppers aren’t behaving like your regular customers. They are:

• Price-sensitive
• Comparing many stores at once
• Ready to switch brands without hesitation
• Looking for immediate value

This is both a challenge and a huge revenue opportunity.

A loyalty program gives them a reason to choose you—not just because of discounts, but because they can earn, unlock, and redeem rewards instantly. Once they join, you gain direct access to their inbox and ongoing purchase intent long after BFCM.

If you want long-term revenue, not a temporary spike, your loyalty program must be front and center.

1. Build Pre-BFCM Buzz With VIP-Only Perks

Your BFCM success starts before the sale. Brands that begin warming up their audience early see stronger results and higher loyalty engagement.

Create exclusive, members-only perks such as:

• Early access to your BFCM sale
• Double or triple points weekends
• VIP-only bundles or limited-edition drops
• Members-only free shipping
• Automatic tier upgrades in November

These incentives make shoppers think:
“If I don’t join now, I’ll miss out.”

Promote these perks through:

• Email teasers
• Homepage banners
• Shopify announcement bars
• Pop-ups highlighting VIP early access
• Pre-sale countdowns on social media
• Post-purchase invitations

The earlier you build anticipation, the larger your active loyalty audience will be when BFCM hits.

2. Turn Product Pages Into High-Intent Loyalty Converters

Your product pages are the highest-intent real estate in your entire store. If someone is already considering a purchase, it’s the perfect time to highlight the benefits of joining your loyalty program.

Add clear, persuasive micro-copy on every product page, such as:

• “Join & earn 120 points on this product.”
• “Members get early access to our BFCM deals.”
• “Earn rewards today, redeem them during BFCM.”

Tools like Easy Loyalty let you display dynamic point earnings, removing friction and giving customers a tangible reason to join.

This small change can dramatically increase sign-ups during BFCM traffic surges.

3. Promote Your Loyalty Program Across Every BFCM Email

Email remains the top-performing channel during BFCM—but many merchants forget to highlight their loyalty program inside their campaigns.

Smart ways to integrate loyalty promotions:

• Add a banner: “Earn points on every BFCM order.”
• Include a small “Not a member yet?” CTA
• Highlight rewards that can be redeemed during the sale
• Segment VIPs for early access
• Send point reminders before the sale starts

During the sale, run high-engagement campaigns like

• “Double points today only.”
• “Redeem your rewards before deals expire.”
• “VIP hour: earn extra rewards when you check out before 9 PM.”

More points = more purchases. Merchants frequently see higher AOV when points-boost incentives run during BFCM.

4. Use Social Proof to Show Why Your Loyalty Program Is Worth Joining

Customers trust other customers. Showing real social proof can dramatically increase loyalty sign-ups during BFCM.

Use:

• Reviews mentioning points or rewards
• UGC of customers redeeming points
• Stories of top-tier members (with permission)
• Stats like
  • “32,000+ members joined this year.”
  • “95% of loyalty members make a second purchase.”

Influencers can also promote loyalty-related perks, not just discounts. This shifts the narrative from “one-time deal” to “long-term value.”

5. Add On-Site Loyalty Widgets to Improve Visibility

A loyalty program only works if customers can easily find it.

Add highly visible loyalty touchpoints such as:

• Homepage hero messaging
• Sticky bar (“Earn points this BFCM weekend”)
• Slide-out panels
• Exit-intent pop-ups
• Cart drawer banners (“Complete your order to earn 150 points”)

During BFCM, loyalty should not be hidden—it should be as visible as your discount.

The more customers notice it, the more they join and engage.

6. Gamify Your Loyalty Program to Increase Engagement

Gamification works extremely well during BFCM because shoppers are already in an impulse-driven, reward-seeking mindset.

You can add:

Bonus Challenges

• Earn points for daily check-ins
• Sharing products
• Completing holiday tasks

Limited-Time Tier Upgrades

Make tiers easier to unlock during BFCM. Shoppers LOVE fast progress.

Spin-to-Win or Mystery Rewards

Offer rewards such as:

• Free shipping
• 50 bonus points
• 10% off next order
• Surprise perks

Gamification ensures customers continue engaging even after the BFCM hype ends.

7. Retarget BFCM Shoppers With Loyalty-Focused Ads

Retargeting gets expensive in November—but loyalty ads remain profitable because you aren’t chasing discounts; you’re offering long-term benefits.

Use retargeting angles like

• “Earn points on every holiday purchase.”
• “Already purchased? Claim your rewards.”
• “Redeem your points before they expire.”
• “VIP members get early access to future drops.”

This approach strengthens retention, lowers churn, and increases lifetime value after BFCM.

Bonus Strategy: Combine Loyalty and Subscriptions

If you offer subscriptions, pairing them with loyalty rewards creates a retention powerhouse.

Try:

• Bonus points for starting a subscription
• Extra points for the second renewal
• VIP subscription tiers for BFCM sign-ups

Subscriptions increase predictable revenue. Loyalty increases repeat sales.
Together, they create a stickier customer experience.

Ready to Maximize Your BFCM 2025 Sales?

BFCM 2025 shouldn’t be just a weekend spike—it should be the start of long-term customer relationships. A well-promoted loyalty program helps you convert seasonal traffic into a community of returning customers with higher lifetime value.

If you’re preparing your store for BFCM, Easy Loyalty & Rewards gives Shopify merchants everything they need to increase retention, grow CLV, and automate reward-driven purchasing.

Get started today and turn your BFCM shoppers into loyal customers for life.

FAQs: BFCM Loyalty Programs

1. How do I make my loyalty program stand out during BFCM?

Offer limited-time perks such as double points, VIP early access, or member-exclusive gifts—and promote them across email, social media, PDPs, and onsite banners.

2. Should I offer double points during Black Friday?

Yes. Double or triple points create urgency and often increase AOV during the sale.

3. How do loyalty programs increase customer lifetime value?

They encourage repeat purchases by rewarding engagement. Customers who earn points are more likely to return instead of switching to another brand.

4. When should I start promoting my BFCM loyalty program?

Ideally, 3–6 weeks before BFCM, so customers have time to join, earn points, and get excited.

5. Should I combine subscriptions and loyalty rewards?

Absolutely. Together, they significantly increase retention and predictable revenue.